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  • Writer's pictureLars Nordenlund, CEO

Imagine To Make A Difference: The Power of THINK BIG Leadership

Updated: Dec 18, 2023




Chapter 4: Pioneering the AI Frontier With Bold Industry Leadership



In the realm of AI transformation, embracing the ethos of “Survival of the Strategic Fittest” demands a unique breed of leadership — one that thrives on boldness and dares to challenge conventional wisdom. Welcome to a chapter where making a difference isn’t just a goal; it’s the very essence of thriving in the digital AI age.

The drive to change the world, to make a lasting impact, stems from various sources of motivation. Through my journey, I have come to recognize that technology, particularly the realm of artificial intelligence, stands as the primary catalyst for propelling businesses forward as category leaders and industry transformers reshaping lives and societies. Embracing the ethos of bold innovation leadership empowerment, you can successfully navigate the landscape of AI transformation, steering away from the confines of control and domination — the red ocean improvement to identify blue ocean opportunities.


Imagination as a Strategic Imperative. To remain relevant in the face of emerging technologies, companies must commit to imagination and transformation. Setting this as a strategic priority necessitates a departure from the norm, dedicating resources beyond the industry standard of betting only 5% of investments on radical innovation.

Establishing an innovation leadership culture becomes imperative, along with the effective organization of resources to foster imagination and deploy disruptive innovation leadership empowerment to encourage influence through strategizing and designing companies for radical innovation with imagination and curiosity rather than through control in a strict management system.


In the world of AI, imagination becomes the compass guiding leaders through uncharted territories. Think about Elon Musk’s audacious vision for Tesla’s self-driving cars. It wasn’t merely about creating a better vehicle; it was about reshaping the entire automotive landscape. Musk’s ability to envision a future where cars navigate autonomously reflected a level of audacity that pushed boundaries and set new standards.

In the pursuit of transformative possibilities, you have to embarked on thrilling ventures on the path of unknowns and, delving into the realm of changing cognitive consumer awareness. The commitment and excitement lie in the prospect of addressing essential customer needs, positioning yourselves as pioneers in the uncharted territories of the next and the unknown.


The mission has to be clear, and the leading philosophy revolves around perpetual questioning: “What if…”, “Wouldn’t it be awesome if…”, or “How hard would it be if…”. Challenging the ordinary is not just a practice; it’s the DNA of long-term transformation and value creation.


When you foster an environment where open-mindedness, curiosity, and continuous learning are prerequisites. Every team member should be encouraged to bring their entire self to the idea-lab, infusing their best imagination into both small and monumental endeavors.


Courage to Challenge the Norms. Imagination alone isn’t sufficient; attitude plays a pivotal role. In the rapidly evolving world of technology, a “winner take all” attitude drives the motivation to bring about radical shifts in technology and disruptive business models. This mindset attracts significant investments in high-risk projects that aim to change the world. Industries across the board have witnessed the transformative power of companies like Uber, Netflix, Airbnb, Tesla, and countless startups tirelessly working to revolutionize their sectors.

In the landscape of AI transformation, boldness and a touch of madness are prerequisites for unlocking the full potential of innovation. It demands visionary leadership, coupled with the audacity to challenge traditional norms. As leaders, one must be agile enough to reshape strategies continually throughout the stages of company building.

Steve Jobs, a pioneer in blending technology with elegance, understood the significance of challenging norms. His leadership at Apple was marked by an unwavering commitment to innovation. Jobs once said, “The ones who are crazy enough to think they can change the world, are the ones who do.” This sentiment encapsulates the essence of bold leadership in the face of AI transformation.

Consider Amazon’s foray into cashier-less stores with Amazon Go. This bold move challenged the established norms of retail, redefining the shopping experience. Leaders at Amazon demonstrated the courage to challenge traditional retail models and embraced the transformative power of AI to reshape customer interactions.

In the rapidly evolving landscape of business, the integration of artificial intelligence (AI) has become a transformative force, reshaping industries and redefining the way organizations operate. Amidst this revolution, leaders who embrace a THINK BIG mindset are poised to unlock unprecedented potential and navigate the complexities of AI transformation with vision, innovation, and resilience.


The Essence of THINK BIG Leadership; is not just about the scale of operations but is a mindset that transcends conventional boundaries. It involves envisioning possibilities beyond the immediate challenges, fostering a culture of innovation, and setting ambitious goals that push the organization to its limits. In the context of AI transformation, this leadership style is crucial for leveraging the full potential of artificial intelligence.

The Six Dimensions of Think Big Leadership:

Setting Ambitious Goals: THINK BIG leaders understand the transformative power of AI and set ambitious, yet realistic, goals for their organizations. These goals serve as beacons, guiding the company towards groundbreaking innovations and market leadership. Whether it’s streamlining operations, enhancing customer experiences, or revolutionizing products and services, these leaders understand that aiming high is a prerequisite for success in the AI era.


Fostering a Culture of Innovation: AI thrives in environments that encourage experimentation and creativity. THINK BIG leaders foster a culture of innovation where employees are empowered to think outside the box, explore unconventional solutions, and challenge the status quo. This mindset not only fuels AI development but also creates a dynamic and adaptive organizational culture that is well-equipped to navigate the ever-changing landscape of technological advancement.


Investing in Talent and Technology: To fully realize the potential of AI, organizations must invest in both cutting-edge technology and a skilled workforce. THINK BIG leaders recognize the importance of attracting top-tier talent, providing continuous training, and staying ahead of technological advancements. They understand that success in AI transformation is not only about adopting the latest tools but also about having the right people to wield them effectively.


Embracing Risk and Learning from Failure: AI transformation inherently involves risks, uncertainties, and a learning curve. THINK BIG leaders embrace these challenges and see failures not as setbacks but as opportunities for growth and improvement. This mindset encourages a fearless approach to experimentation, enabling the organization to iterate rapidly and adapt to the evolving AI landscape.


Building Strategic Partnerships: Collaboration is a key element of THINK BIG leadership. Leaders in AI transformation understand that partnerships with other organizations, startups, and research institutions can accelerate innovation. By building a network of collaborators, organizations can access a diverse range of perspectives and resources, facilitating the development and implementation of groundbreaking AI solutions.

In the age of AI transformation, THINK BIG leadership is not just an option; it’s a necessity. Leaders who embrace this mindset are not only better positioned to harness the full potential of artificial intelligence but also to lead their organizations into a future where innovation, adaptability, and ambition are the driving forces of success. As we continue to navigate the complexities of the AI revolution, THINK BIG leaders will stand at the forefront, shaping the future of business and unlocking maximum potential in the realm of artificial intelligence.


Thinking big and reinventing the status quo is exemplified by institutions like the Singularity University, which strives to solve humanity’s grand challenges through boundless technological imagination. An entire ecosystem, comprising established companies, venture capitalists, startups, and individuals, converges on significant challenges demanding radical and disruptive solutions. For businesses rooted in the “old world,” embracing innovation becomes imperative to avoid the innovator’s dilemma — adapt or face obsolescence.


Agility and Change-Readiness. In the fast-evolving landscape of AI, agility is not just an asset; it’s a survival skill. Take Netflix, for example. The streaming giant disrupted the traditional entertainment industry by leveraging AI algorithms to analyze viewer preferences and recommend personalized content. Netflix’s leaders embraced change with open arms, recognizing that being static in a dynamic environment is a recipe for obsolescence.


The Power of Different. Making a difference in the era of AI isn’t about conformity; it’s about celebrating the power of being different. Look at IBM’s Watson, a cognitive computing system that transcended traditional computing paradigms. IBM’s leaders didn’t follow the crowd; they redefined it by infusing AI into industries ranging from healthcare to finance, showcasing the transformative potential of bold leadership.

As we navigate the uncharted waters of AI transformation, let’s remember that it’s the bold leaders — the ones who imagine the future, challenge norms, THINK BIG, embrace agility, and celebrate the power of being different — who will not only survive but thrive in the digital era. This chapter is an exploration of the unparalleled impact that bold leadership can have on the trajectory of businesses amid the AI revolution.


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Read more and follow me in my full Medium Publishing series "Survival of The Strategic Fittest" HERE

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