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AUTHOR · SPEAKER · FOUR-TIME CEO

How leaders turn disruption into advantage.

I write and speak about leadership in the AI economy. Founder and CEO of INSTRATE.

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THE BOOK

Strategic Fitness to lead, reinvent and build your next growth curve.

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Read the book

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KEYNOTES

Keynotes on AI and disruption for boards, leadership teams and conferences.​

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Open Notebook Contents

NEWSLETTER

The Strategic Fittest. Essays on strategic leadership in the AI economy.

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Clients

WHERE THE WORK HAS BEEN DONE

The book

Survival of the Strategic Fittest 
 

​Strategic Fitness to Lead, Reinvent, and Build Your Next Growth Curve

By Lars Nordenlund

Intelligence is scaling faster than most strategic leadership can absorb. The organizations that win sense the shift early, select boldly, and execute with coherence before rivals do. This is the book for leaders who intend to catch the next curve.

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The writing, based on Survival of the Strategic Fittest

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What is Strategic Fitness?

Who is Lars Nordenlund?

​Strategic Fitness is the company-building standard for strategic leadership in the AI economy. It is the leadership capability to sense change early, decide under uncertainty, reinvent continuously, and execute with coherence in the AI economy.

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Traditional strategy runs on periodic planning. Strategic Fitness runs as a living discipline that turns signals into committed choices, continuous reinvention, and the next curve.

 

Lars Nordenlund developed it and set it out in his book, Survival of the Strategic Fittest.

 

Lars Nordenlund is the architect of Strategic Fitness, the company-building standard for strategic leadership in the AI economy. He is the author of Survival of the Strategic Fittest and the founder of The Strategic Fittest.

 

He built companies at the AI frontier, at Microsoft, and at Canon through Milestone Systems and Arcules, co-founding, scaling, and exiting ventures in AI, computer vision, and enterprise technology.

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Company: INSTRATE · instrate.com

 

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